The step-by-step guide to showing up on Google
The free checklist tells you what to do. The Playbook shows you exactly how — field by field, platform by platform, with real examples at every step.
Get the Playbook for $47 → PDF download · No subscription · 30-day money-back guarantee
Five pillars. Complete walkthroughs.
Google Business Profile
Every field that matters, what to write in each one, and exactly how to set up the things most owners skip.
- How to pick the right primary category
- What a complete business description looks like
- The photo types that actually drive clicks
- How to write Google Posts that work
Reviews
A repeatable system for getting more reviews consistently — and how to respond to every one, including the bad ones.
- The exact moment to ask (and what to say)
- How to create a review QR code for free
- Response templates for positive and negative reviews
- What review recency actually means for ranking
Menu
How to build an HTML menu page that Google can actually read — and how to write dish descriptions that rank.
- Step-by-step menu page setup for WordPress, Wix, and Squarespace
- How to write dish descriptions that help search visibility
- What headings and structure Google looks for
Website Basics
The foundational fixes that most restaurant websites are missing — none of which require a developer.
- How to check and fix your page speed for free
- What your homepage title tag should say
- How to make your phone number tappable on mobile
- The pages every restaurant site needs
Local Signals
The directory and citation work that builds Google's confidence in your location and legitimacy.
- The six directories worth getting right
- How to audit your NAP consistency in under 20 minutes
- How to find citation opportunities your competitors have that you don't
- How to set up Google Search Console and what to look for
What's the difference?
| Free checklist | The Playbook ($47) | |
|---|---|---|
| 40 action items across all 5 pillars | ✓ Included | ✓ Included |
| Priority ratings (Critical / Important / Helpful) | ✓ Included | ✓ Included |
| Plain-English explanations of why each item matters | ✓ Included | ✓ Included |
| Step-by-step instructions for each action item | ✗ Not included | ✓ Included |
| Platform-specific guidance (WordPress, Wix, Squarespace) | ✗ Not included | ✓ Included |
| Real examples and before/after comparisons | ✗ Not included | ✓ Included |
| Review request scripts and response templates | ✗ Not included | ✓ Included |
| Dish description writing guide with examples | ✗ Not included | ✓ Included |
The Playbook is built for one type of owner
Independent restaurant owners who downloaded the free checklist and want the full how-to instructions behind each item — without hiring an agency or figuring it out from scratch.
New restaurant owners who want to build their online visibility correctly from day one, before bad habits and missed opportunities accumulate.
Restaurant groups or chains with dedicated marketing staff. This guide is written for the owner-operator who is doing this themselves.
Anyone looking for a shortcut that doesn't involve doing the work. The Playbook tells you exactly what to do — but you still have to do it.
Ready to rank higher?
One purchase. Instant download. Everything you need to improve your restaurant's visibility on Google — no agency, no recurring fees.
Get the Playbook for $47 → PDF download · 30-day money-back guarantee · Instant access